Francesco
I define myself as an atypical economist
Sustainability Entrepreneur & Consultant
Bioarchitecture Measurements (IEB-IBN)
Green Building, Indoor Pollutants & Soil Regeneration
An atypical economist, I stepped away from office life in 2007 after earning a Master’s in Environmental Economics from the University of the Balearic Islands to build hands-on solutions for healthier habitats. In 2008, I founded Naturllar Ecomaterials, Mallorca’s first eco-friendly building materials store and an early pioneer in Spain offering a complete portfolio for 100% sustainable homes. Backed by a Master’s in Bioarchitecture (IEB) and extensive self-study, I became a specialized technician in IEB-IBN Bioarchitecture Measurements, translating science into practical diagnostics for indoor health.
In 2018, I launched Baubiosol, a consultancy focused on green building and indoor pollutant measurement—electromagnetic fields, air quality parameters, moisture, VOCs, and more—supporting homeowners, architects, and developers with actionable reports and remediation plans. That same year, I co-founded Circle Carbon, advancing soil regeneration with biochar to improve soil health and carbon sequestration. In 2020, I helped found Bona Ona, a consumer association raising awareness around non-ionizing radiation risks, which I currently chair. My work bridges economics, building biology, and regenerative practices to deliver healthier, lower-impact environments from the home to the soil.
Areas of expertise:
Green Building & Building Biology (Baubiologie):
Bioarchitecture measurements (IEB-IBN), Indoor Environmental Quality (IEQ), EMF/ELF/RF assessments, CO₂/PM/VOC monitoring, Moisture/mold diagnostics, Materials selection for healthy homes, Retrofit consulting & reporting.
Regenerative Systems & Circular Economy:
Biochar & soil regeneration, Carbon sequestration, Waste-to-value loops, Sustainable product ecosystems.
Sustainability Entrepreneurship & Advocacy:
Venture creation (Naturllar Ecomaterials, Baubiosol, Circle Carbon), Consumer education & risk communication (non-ionizing radiation; President, Bona Ona), Stakeholder engagement with homeowners, architects, builders, and communities.